/* ================================================================
   WORDS BY MK — Design System
   ================================================================ */

:root {
  --pink: #F8DBDB;
  --pink-soft: #FAE5E5;
  --pink-deep: #F4C7C7;
  --cream: #FAF5EF;
  --cream-soft: #FCF8F3;
  --ink: #1A1A1A;
  --ink-soft: #3D3535;
  --rose: #C9938F;
  --rose-deep: #B07F7B;
  --line: rgba(26, 26, 26, 0.12);
  --line-soft: rgba(26, 26, 26, 0.06);

  --font-display: 'DM Serif Display', Georgia, serif;
  --font-italic: 'Playfair Display', Georgia, serif;
  --font-body: 'Inter', -apple-system, BlinkMacSystemFont, sans-serif;

  --radius: 4px;
  --radius-lg: 8px;
  --max-w: 1280px;
  --gutter: clamp(20px, 5vw, 60px);

  --ease: cubic-bezier(0.25, 0.46, 0.45, 0.94);
}

/* ================================================================
   RESET & BASE
   ================================================================ */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

body {
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink);
  background: var(--cream);
  font-weight: 400;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
button { font-family: inherit; cursor: pointer; border: none; background: none; }

::selection { background: var(--rose); color: white; }

/* ================================================================
   LAYOUT
   ================================================================ */

.container {
  width: 100%;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--gutter);
}

section { position: relative; }

/* ================================================================
   TYPOGRAPHY
   ================================================================ */

.label {
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--ink-soft);
  font-weight: 500;
}

.italic { font-family: var(--font-italic); font-style: italic; font-weight: 400; }

h1, h2, h3, h4 {
  font-family: var(--font-display);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.01em;
}

h1 em, h2 em, h3 em, h4 em {
  font-family: var(--font-italic);
  font-style: italic;
  font-weight: 400;
}

p { line-height: 1.7; }

/* ================================================================
   HEADER & NAV
   ================================================================ */

.site-header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 100;
  padding: 22px var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: transparent;
  transition: background 0.4s var(--ease), padding 0.4s var(--ease), border-color 0.4s var(--ease);
  border-bottom: 1px solid transparent;
}

.site-header.scrolled {
  background: rgba(250, 245, 239, 0.92);
  backdrop-filter: blur(14px);
  -webkit-backdrop-filter: blur(14px);
  padding: 14px var(--gutter);
  border-bottom-color: var(--line-soft);
}

.brand-mark {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 20px;
  letter-spacing: 0.02em;
  color: var(--ink);
  z-index: 102;
}

.brand-mark em { font-style: normal; }

.main-nav {
  display: flex;
  align-items: center;
  gap: 36px;
}

.main-nav a {
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.04em;
  color: var(--ink);
  position: relative;
  padding: 6px 0;
  transition: color 0.3s var(--ease);
}

.main-nav a::after {
  content: '';
  position: absolute;
  bottom: 0;
  left: 0;
  width: 0;
  height: 1px;
  background: var(--rose);
  transition: width 0.3s var(--ease);
}

.main-nav a:hover::after, .main-nav a.active::after { width: 100%; }
.main-nav a.active { color: var(--rose-deep); }

.btn-newsletter {
  background: var(--ink);
  color: var(--cream);
  padding: 11px 24px;
  border-radius: 100px;
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
  transition: background 0.3s var(--ease), transform 0.3s var(--ease);
}

.btn-newsletter:hover {
  background: var(--rose-deep);
  transform: translateY(-1px);
}

.menu-toggle {
  display: none;
  width: 28px;
  height: 22px;
  position: relative;
  z-index: 102;
}

.menu-toggle span {
  position: absolute;
  left: 0;
  width: 100%;
  height: 1.5px;
  background: var(--ink);
  transition: transform 0.3s var(--ease), opacity 0.3s var(--ease), top 0.3s var(--ease);
}

.menu-toggle span:nth-child(1) { top: 4px; }
.menu-toggle span:nth-child(2) { top: 50%; transform: translateY(-50%); }
.menu-toggle span:nth-child(3) { bottom: 4px; }

.menu-toggle.active span:nth-child(1) { top: 50%; transform: translateY(-50%) rotate(45deg); }
.menu-toggle.active span:nth-child(2) { opacity: 0; }
.menu-toggle.active span:nth-child(3) { bottom: 50%; transform: translateY(50%) rotate(-45deg); }

/* ================================================================
   BUTTONS
   ================================================================ */

.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 16px 32px;
  border-radius: 100px;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 500;
  transition: all 0.35s var(--ease);
  border: 1px solid transparent;
}

.btn-primary {
  background: var(--ink);
  color: var(--cream);
}

.btn-primary:hover {
  background: var(--rose-deep);
  transform: translateY(-2px);
  box-shadow: 0 12px 30px rgba(176, 127, 123, 0.25);
}

.btn-outline {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-outline:hover {
  background: var(--ink);
  color: var(--cream);
  transform: translateY(-2px);
}

.btn-arrow::after {
  content: '→';
  font-family: var(--font-body);
  font-size: 16px;
  transition: transform 0.3s var(--ease);
}

.btn:hover .btn-arrow::after, .btn-arrow:hover::after { transform: translateX(4px); }

/* ================================================================
   HERO — HOME
   ================================================================ */

.hero {
  background: var(--pink);
  padding: 180px var(--gutter) 100px;
  position: relative;
  overflow: hidden;
  min-height: 100vh;
  display: flex;
  align-items: center;
}

.hero::before {
  content: '';
  position: absolute;
  top: 0;
  right: -10%;
  width: 60%;
  height: 60%;
  background: radial-gradient(circle, rgba(201, 147, 143, 0.18) 0%, transparent 65%);
  pointer-events: none;
}

.hero-inner { position: relative; z-index: 2; width: 100%; max-width: var(--max-w); margin: 0 auto; }

.hero-eyebrow {
  display: inline-block;
  margin-bottom: 32px;
  opacity: 0;
  animation: fadeUp 0.8s var(--ease) 0.2s forwards;
}

.hero-headline {
  font-size: clamp(60px, 11vw, 168px);
  line-height: 0.92;
  letter-spacing: -0.035em;
  margin-bottom: 36px;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.4s forwards;
}

.hero-tagline {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: clamp(18px, 2.4vw, 26px);
  color: var(--ink-soft);
  margin-bottom: 64px;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.6s forwards;
}

.hero-stat-banner {
  border-top: 1px solid var(--line);
  padding-top: 36px;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: end;
  opacity: 0;
  animation: fadeUp 0.9s var(--ease) 0.8s forwards;
}

.hero-stat-num {
  font-family: var(--font-display);
  font-size: clamp(48px, 7vw, 88px);
  line-height: 0.9;
  letter-spacing: -0.02em;
}

.hero-stat-num em {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 0.35em;
  color: var(--rose);
  margin-left: 8px;
  vertical-align: super;
}

.hero-stat-text {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: clamp(14px, 1.3vw, 17px);
  color: var(--ink-soft);
  text-align: right;
  max-width: 360px;
  line-height: 1.55;
}

.hero-stat-text strong {
  font-family: var(--font-body);
  font-style: normal;
  font-weight: 600;
  color: var(--ink);
}

.scroll-cue {
  position: absolute;
  bottom: 36px;
  left: 50%;
  transform: translateX(-50%);
  font-size: 10px;
  letter-spacing: 0.32em;
  text-transform: uppercase;
  color: var(--ink-soft);
  opacity: 0;
  animation: fadeIn 1.2s var(--ease) 1.5s forwards;
}

.scroll-cue::after {
  content: '';
  display: block;
  width: 1px;
  height: 36px;
  background: var(--ink-soft);
  margin: 12px auto 0;
  animation: scrollLine 2s var(--ease) infinite;
  transform-origin: top;
}

/* ================================================================
   PAGE HEROES (Partnerships / Contact)
   ================================================================ */

.page-hero {
  background: var(--pink);
  padding: 200px var(--gutter) 100px;
  position: relative;
  overflow: hidden;
}

.page-hero::before {
  content: '';
  position: absolute;
  top: -10%;
  right: -10%;
  width: 50%;
  height: 70%;
  background: radial-gradient(circle, rgba(201, 147, 143, 0.16) 0%, transparent 65%);
  pointer-events: none;
}

.page-hero-inner { position: relative; z-index: 2; max-width: var(--max-w); margin: 0 auto; }

.page-hero-label { display: block; margin-bottom: 32px; }

.page-hero h1 {
  font-size: clamp(54px, 9vw, 130px);
  line-height: 0.96;
  letter-spacing: -0.025em;
  margin-bottom: 28px;
}

.page-hero-sub {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: clamp(18px, 2vw, 24px);
  color: var(--ink-soft);
  max-width: 640px;
  line-height: 1.55;
}

/* ================================================================
   SECTION SHARED
   ================================================================ */

.section {
  padding: clamp(80px, 12vw, 140px) var(--gutter);
}

.section-cream { background: var(--cream); }
.section-pink-soft { background: var(--pink-soft); }
.section-pink { background: var(--pink); }
.section-ink { background: var(--ink); color: var(--cream); }

.section-inner { max-width: var(--max-w); margin: 0 auto; }

.section-head {
  margin-bottom: 80px;
  max-width: 880px;
}

.section-label { display: block; margin-bottom: 20px; }

.section-headline {
  font-size: clamp(40px, 6vw, 84px);
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 28px;
}

.section-lead {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: clamp(17px, 1.6vw, 22px);
  color: var(--ink-soft);
  line-height: 1.55;
  max-width: 720px;
  padding-left: 22px;
  border-left: 2px solid var(--rose);
}

.section-lead strong {
  font-family: var(--font-body);
  font-style: normal;
  font-weight: 600;
  color: var(--ink);
}

/* ================================================================
   STATS GRID — HOME
   ================================================================ */

.stats-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 50px 40px;
}

.stat-cell {
  position: relative;
  padding-top: 24px;
  border-top: 1px solid var(--line);
}

.stat-cell .num {
  font-family: var(--font-display);
  font-size: clamp(38px, 4.5vw, 58px);
  line-height: 1;
  letter-spacing: -0.02em;
  margin-bottom: 14px;
}

.stat-cell .num .pct, .stat-cell .num .x {
  font-size: 0.55em;
  color: var(--rose);
}

.stat-cell .lead {
  font-size: 12px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.16em;
  margin-bottom: 8px;
}

.stat-cell .desc {
  font-size: 13px;
  color: var(--ink-soft);
  line-height: 1.6;
}

/* ================================================================
   ABOUT BLOCK
   ================================================================ */

.about-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.about-text p {
  font-size: 18px;
  line-height: 1.8;
  color: var(--ink-soft);
  margin-bottom: 22px;
}

.about-text p strong { color: var(--ink); font-weight: 600; }

.about-pillars { display: grid; gap: 32px; }

.pillar {
  padding: 28px;
  background: white;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line-soft);
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}

.pillar:hover {
  transform: translateY(-4px);
  box-shadow: 0 20px 50px rgba(26, 26, 26, 0.06);
}

.pillar h4 {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 22px;
  margin-bottom: 8px;
  font-weight: 500;
}

.pillar p { font-size: 14px; color: var(--ink-soft); line-height: 1.65; }

/* ================================================================
   FEATURED POST PROOF
   ================================================================ */

.proof-block {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 80px;
  align-items: center;
}

.proof-headline {
  font-size: clamp(48px, 7vw, 96px);
  line-height: 0.95;
  margin-bottom: 24px;
}

.proof-text {
  font-size: 17px;
  line-height: 1.75;
  color: var(--ink-soft);
  margin-bottom: 32px;
}

.proof-card {
  background: white;
  padding: 50px 44px;
  border-radius: var(--radius-lg);
  position: relative;
  box-shadow: 0 30px 80px rgba(26, 26, 26, 0.08);
}

.proof-card::before {
  content: '"';
  position: absolute;
  top: -20px;
  left: 36px;
  font-family: var(--font-display);
  font-size: 120px;
  color: var(--rose);
  line-height: 1;
  opacity: 0.5;
}

.proof-quote {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 24px;
  line-height: 1.4;
  margin-bottom: 36px;
  color: var(--ink);
}

.proof-stats { display: flex; gap: 32px; padding-top: 24px; border-top: 1px solid var(--line); }

.proof-stat .n {
  font-family: var(--font-display);
  font-size: 36px;
  line-height: 1;
  margin-bottom: 4px;
}

.proof-stat .l {
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

/* ================================================================
   AUDIENCE SNAPSHOT
   ================================================================ */

.audience-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 12px 80px;
}

.audience-row {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
  font-size: 15px;
}

.audience-row .key { color: var(--ink-soft); letter-spacing: 0.02em; }
.audience-row .val { font-weight: 600; }

/* ================================================================
   PARTNERSHIP CTA BAND
   ================================================================ */

.cta-band {
  text-align: center;
  padding: clamp(80px, 12vw, 140px) var(--gutter);
  background: var(--ink);
  color: var(--cream);
  position: relative;
  overflow: hidden;
}

.cta-band::before, .cta-band::after {
  content: '';
  position: absolute;
  width: 400px;
  height: 400px;
  border-radius: 50%;
  filter: blur(80px);
  opacity: 0.18;
}

.cta-band::before { background: var(--rose); top: -200px; left: -100px; }
.cta-band::after { background: var(--pink-deep); bottom: -200px; right: -100px; }

.cta-band-inner { position: relative; z-index: 2; max-width: 800px; margin: 0 auto; }

.cta-band-headline {
  font-size: clamp(40px, 6vw, 76px);
  line-height: 1;
  margin-bottom: 28px;
}

.cta-band-headline em { color: var(--rose); }

.cta-band-text {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 19px;
  margin-bottom: 44px;
  opacity: 0.85;
  line-height: 1.55;
}

.cta-band .btn-primary {
  background: var(--cream);
  color: var(--ink);
}

.cta-band .btn-primary:hover {
  background: var(--rose);
  color: var(--cream);
}

/* ================================================================
   PRICING PACKAGES
   ================================================================ */

.packages {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-bottom: 80px;
}

.pkg {
  background: white;
  padding: 44px 36px;
  border-radius: var(--radius-lg);
  border: 1px solid var(--line-soft);
  position: relative;
  transition: transform 0.4s var(--ease), box-shadow 0.4s var(--ease);
}

.pkg:hover { transform: translateY(-6px); box-shadow: 0 30px 60px rgba(26, 26, 26, 0.08); }

.pkg.featured {
  background: var(--cream);
  border: 1.5px solid var(--rose);
  box-shadow: 0 20px 50px rgba(201, 147, 143, 0.18);
}

.pkg-badge {
  position: absolute;
  top: -14px;
  left: 36px;
  background: var(--rose);
  color: white;
  font-size: 10px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  padding: 6px 14px;
  border-radius: 100px;
  font-weight: 600;
}

.pkg-label {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--rose);
  font-weight: 600;
  margin-bottom: 24px;
}

.pkg-price {
  font-family: var(--font-display);
  font-size: 56px;
  line-height: 1;
  margin-bottom: 32px;
  letter-spacing: -0.02em;
}

.pkg-price .from {
  display: block;
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 14px;
  color: var(--ink-soft);
  font-weight: 400;
  margin-bottom: 4px;
}

.pkg-list { list-style: none; }

.pkg-list li {
  position: relative;
  padding: 12px 0 12px 22px;
  font-size: 14.5px;
  line-height: 1.55;
  color: var(--ink-soft);
  border-bottom: 1px solid var(--line-soft);
}

.pkg-list li:last-child { border-bottom: none; }

.pkg-list li::before {
  content: '';
  position: absolute;
  left: 0;
  top: 19px;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--rose);
}

/* ================================================================
   ADD-ONS
   ================================================================ */

.addons-block {
  padding: 50px;
  background: var(--cream-soft);
  border-radius: var(--radius-lg);
  border: 1px solid var(--line-soft);
}

.addons-head {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 22px;
  margin-bottom: 28px;
  font-weight: 500;
}

.addons {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0 50px;
}

.addon {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  padding: 14px 0;
  border-bottom: 1px dotted var(--line);
  font-size: 14px;
}

.addon .key { color: var(--ink-soft); }
.addon .val { color: var(--rose-deep); font-weight: 600; }

/* ================================================================
   WHY BRANDS WIN
   ================================================================ */

.reasons {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 50px 36px;
}

.reason { position: relative; }

.reason .num {
  font-family: var(--font-display);
  font-size: 44px;
  line-height: 1;
  color: var(--rose);
  margin-bottom: 14px;
}

.reason h4 {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 22px;
  margin-bottom: 10px;
  font-weight: 500;
  color: var(--ink);
}

.reason p { font-size: 14px; line-height: 1.65; color: var(--ink-soft); }

/* ================================================================
   MEDIA KIT DOWNLOAD CARD
   ================================================================ */

.media-kit-card {
  background: var(--ink);
  color: var(--cream);
  padding: 64px;
  border-radius: var(--radius-lg);
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 48px;
  align-items: center;
  position: relative;
  overflow: hidden;
}

.media-kit-card::before {
  content: '';
  position: absolute;
  top: -30%;
  right: -10%;
  width: 70%;
  height: 160%;
  background: radial-gradient(circle, rgba(201, 147, 143, 0.18) 0%, transparent 65%);
  pointer-events: none;
}

.media-kit-card-text { position: relative; z-index: 2; }

.media-kit-card-label {
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--rose);
  margin-bottom: 18px;
}

.media-kit-card h3 {
  font-size: clamp(32px, 4vw, 48px);
  line-height: 1;
  margin-bottom: 20px;
  color: var(--cream);
}

.media-kit-card p {
  color: rgba(250, 245, 239, 0.75);
  font-size: 16px;
  line-height: 1.6;
}

.media-kit-card-action {
  position: relative;
  z-index: 2;
  text-align: right;
}

.media-kit-card .btn-primary {
  background: var(--cream);
  color: var(--ink);
}

.media-kit-card .btn-primary:hover {
  background: var(--rose);
  color: var(--cream);
}

/* ================================================================
   CONTACT PAGE
   ================================================================ */

.contact-grid {
  display: grid;
  grid-template-columns: 1.2fr 1fr;
  gap: 100px;
}

.contact-form-block { padding: 0; }

.contact-intro {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 22px;
  line-height: 1.55;
  color: var(--ink-soft);
  margin-bottom: 44px;
}

.field-group { margin-bottom: 26px; }

.field-group label {
  display: block;
  font-size: 11px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--ink-soft);
  margin-bottom: 10px;
}

.field-group input, .field-group textarea, .field-group select {
  width: 100%;
  padding: 14px 0;
  border: none;
  border-bottom: 1px solid var(--line);
  background: transparent;
  font-family: var(--font-body);
  font-size: 16px;
  color: var(--ink);
  transition: border-color 0.3s var(--ease);
}

.field-group input:focus, .field-group textarea:focus, .field-group select:focus {
  outline: none;
  border-bottom-color: var(--rose);
}

.field-group textarea { resize: vertical; min-height: 120px; }

.contact-direct {
  background: var(--cream);
  padding: 56px 48px;
  border-radius: var(--radius-lg);
  height: fit-content;
}

.contact-direct h3 {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 28px;
  margin-bottom: 32px;
  font-weight: 500;
}

.contact-row {
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
}

.contact-row:last-child { border-bottom: none; }

.contact-row .label-key {
  font-size: 10px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--ink-soft);
  display: block;
  margin-bottom: 6px;
  font-weight: 500;
}

.contact-row .val-data {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 18px;
  color: var(--ink);
}

/* ================================================================
   NEWSLETTER SECTION (HOME footer area)
   ================================================================ */

.newsletter-band {
  background: var(--pink-soft);
  padding: clamp(80px, 10vw, 120px) var(--gutter);
  text-align: center;
}

.newsletter-band-inner { max-width: 640px; margin: 0 auto; }

.newsletter-band h2 {
  font-size: clamp(36px, 5vw, 60px);
  line-height: 1.05;
  margin-bottom: 20px;
}

.newsletter-band p {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 18px;
  color: var(--ink-soft);
  margin-bottom: 40px;
}

.inline-form {
  display: flex;
  gap: 12px;
  max-width: 480px;
  margin: 0 auto;
}

.inline-form input {
  flex: 1;
  padding: 16px 22px;
  border: 1px solid var(--line);
  border-radius: 100px;
  background: white;
  font-family: var(--font-body);
  font-size: 14px;
  transition: border-color 0.3s var(--ease);
}

.inline-form input:focus { outline: none; border-color: var(--rose); }

.inline-form button {
  padding: 16px 28px;
  background: var(--ink);
  color: var(--cream);
  border-radius: 100px;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 500;
  transition: background 0.3s var(--ease);
}

.inline-form button:hover { background: var(--rose-deep); }

/* ================================================================
   FOOTER
   ================================================================ */

.site-footer {
  background: var(--ink);
  color: var(--cream);
  padding: 80px var(--gutter) 40px;
}

.site-footer-inner {
  max-width: var(--max-w);
  margin: 0 auto;
}

.footer-top {
  display: grid;
  grid-template-columns: 1.3fr 1fr 1fr 1fr;
  gap: 60px;
  padding-bottom: 60px;
  border-bottom: 1px solid rgba(250, 245, 239, 0.12);
  margin-bottom: 36px;
}

.footer-brand-mark {
  font-family: var(--font-display);
  font-size: 28px;
  line-height: 1.1;
  margin-bottom: 16px;
}

.footer-brand-mark em { font-family: var(--font-italic); font-style: italic; }

.footer-tagline {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 15px;
  color: rgba(250, 245, 239, 0.65);
  max-width: 280px;
  line-height: 1.55;
}

.footer-col h5 {
  font-family: var(--font-body);
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--rose);
  margin-bottom: 20px;
  font-weight: 600;
}

.footer-col ul { list-style: none; }

.footer-col li { margin-bottom: 10px; }

.footer-col a {
  font-size: 14px;
  color: rgba(250, 245, 239, 0.75);
  transition: color 0.3s var(--ease);
}

.footer-col a:hover { color: var(--rose); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-size: 12px;
  color: rgba(250, 245, 239, 0.5);
  letter-spacing: 0.04em;
}

.footer-bottom .signoff {
  font-family: var(--font-italic);
  font-style: italic;
}

/* ================================================================
   NEWSLETTER MODAL
   ================================================================ */

.modal-overlay {
  position: fixed;
  inset: 0;
  background: rgba(26, 26, 26, 0.6);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 20px;
  opacity: 0;
  pointer-events: none;
  transition: opacity 0.4s var(--ease);
  z-index: 1000;
}

.modal-overlay.active { opacity: 1; pointer-events: auto; }

.modal {
  background: var(--cream);
  border-radius: var(--radius-lg);
  padding: 56px 48px 48px;
  max-width: 480px;
  width: 100%;
  position: relative;
  transform: translateY(40px) scale(0.96);
  transition: transform 0.5s var(--ease);
  box-shadow: 0 40px 80px rgba(26, 26, 26, 0.3);
}

.modal-overlay.active .modal { transform: translateY(0) scale(1); }

.modal-close {
  position: absolute;
  top: 18px;
  right: 18px;
  width: 36px;
  height: 36px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 20px;
  color: var(--ink-soft);
  transition: background 0.3s var(--ease);
}

.modal-close:hover { background: var(--pink-soft); }

.modal-eyebrow {
  display: block;
  font-size: 11px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--rose);
  margin-bottom: 16px;
  font-weight: 600;
}

.modal h3 {
  font-size: 38px;
  line-height: 1;
  margin-bottom: 16px;
  letter-spacing: -0.01em;
}

.modal h3 em { font-family: var(--font-italic); font-style: italic; }

.modal-text {
  font-family: var(--font-italic);
  font-style: italic;
  font-size: 16px;
  color: var(--ink-soft);
  margin-bottom: 32px;
  line-height: 1.55;
}

.modal-form { display: flex; flex-direction: column; gap: 16px; }

.modal-form input {
  padding: 16px 22px;
  border: 1px solid var(--line);
  border-radius: 100px;
  background: white;
  font-family: var(--font-body);
  font-size: 14px;
}

.modal-form input:focus { outline: none; border-color: var(--rose); }

.modal-form button {
  padding: 16px 28px;
  background: var(--ink);
  color: var(--cream);
  border-radius: 100px;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 500;
  transition: background 0.3s var(--ease);
}

.modal-form button:hover { background: var(--rose-deep); }

.modal-disclaimer {
  font-size: 11px;
  color: var(--ink-soft);
  text-align: center;
  margin-top: 16px;
  line-height: 1.5;
}

.form-success {
  text-align: center;
  padding: 24px 0;
}

.form-success .check {
  width: 56px;
  height: 56px;
  border-radius: 50%;
  background: var(--rose);
  color: white;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 24px;
  margin: 0 auto 20px;
}

.form-success h4 {
  font-size: 24px;
  margin-bottom: 10px;
  font-family: var(--font-italic);
  font-style: italic;
}

.form-success p { font-size: 14px; color: var(--ink-soft); }

/* ================================================================
   SCROLL ANIMATIONS
   ================================================================ */

.reveal {
  opacity: 0;
  transform: translateY(30px);
  transition: opacity 0.9s var(--ease), transform 0.9s var(--ease);
}

.reveal.visible { opacity: 1; transform: translateY(0); }

.reveal-delay-1 { transition-delay: 0.1s; }
.reveal-delay-2 { transition-delay: 0.2s; }
.reveal-delay-3 { transition-delay: 0.3s; }
.reveal-delay-4 { transition-delay: 0.4s; }
.reveal-delay-5 { transition-delay: 0.5s; }

@keyframes fadeUp {
  from { opacity: 0; transform: translateY(30px); }
  to { opacity: 1; transform: translateY(0); }
}

@keyframes fadeIn {
  from { opacity: 0; }
  to { opacity: 1; }
}

@keyframes scrollLine {
  0% { transform: scaleY(0); transform-origin: top; }
  50% { transform: scaleY(1); transform-origin: top; }
  51% { transform: scaleY(1); transform-origin: bottom; }
  100% { transform: scaleY(0); transform-origin: bottom; }
}

/* ================================================================
   RESPONSIVE — TABLET
   ================================================================ */

@media (max-width: 1024px) {
  .stats-grid { grid-template-columns: repeat(2, 1fr); gap: 40px 32px; }
  .packages { grid-template-columns: 1fr; gap: 18px; max-width: 540px; margin-left: auto; margin-right: auto; margin-bottom: 60px; }
  .reasons { grid-template-columns: repeat(2, 1fr); }
  .about-grid { grid-template-columns: 1fr; gap: 60px; }
  .proof-block { grid-template-columns: 1fr; gap: 50px; }
  .contact-grid { grid-template-columns: 1fr; gap: 50px; }
  .footer-top { grid-template-columns: 1fr 1fr; gap: 40px; }
  .media-kit-card { grid-template-columns: 1fr; gap: 32px; padding: 48px; }
  .media-kit-card-action { text-align: left; }
  .addons { grid-template-columns: 1fr; gap: 0; }
  .audience-grid { grid-template-columns: 1fr; gap: 0; }
}

/* ================================================================
   RESPONSIVE — MOBILE
   ================================================================ */

@media (max-width: 720px) {
  .menu-toggle { display: block; }

  .main-nav {
    position: fixed;
    inset: 0;
    background: var(--cream);
    flex-direction: column;
    justify-content: center;
    align-items: center;
    gap: 40px;
    transform: translateX(100%);
    transition: transform 0.5s var(--ease);
    z-index: 101;
  }

  .main-nav.active { transform: translateX(0); }

  .main-nav a { font-size: 22px; font-family: var(--font-italic); font-style: italic; }
  .main-nav .btn-newsletter { font-size: 12px; font-family: var(--font-body); font-style: normal; }

  .hero { padding: 140px var(--gutter) 80px; min-height: auto; }
  .hero-stat-banner { grid-template-columns: 1fr; gap: 24px; }
  .hero-stat-text { text-align: left; }

  .page-hero { padding: 140px var(--gutter) 70px; }

  .stats-grid { grid-template-columns: 1fr; gap: 32px; }
  .reasons { grid-template-columns: 1fr; gap: 36px; }

  .section { padding: 70px var(--gutter); }
  .section-head { margin-bottom: 50px; }

  .footer-top { grid-template-columns: 1fr; gap: 36px; padding-bottom: 36px; }
  .footer-bottom { flex-direction: column; gap: 12px; text-align: center; }

  .inline-form { flex-direction: column; gap: 10px; max-width: 100%; }

  .modal { padding: 44px 28px 36px; }
  .modal h3 { font-size: 30px; }

  .pkg { padding: 36px 28px; }
  .pkg-price { font-size: 44px; }

  .media-kit-card { padding: 36px 28px; }

  .contact-direct { padding: 40px 28px; }

  .scroll-cue { display: none; }
}