media kit · 2026

gentle words.
big reach.

"my soul knows the way."

1.21Mreach
unique accounts reached in the last 30 days91.8% of them brand new.
scroll

seen 1.76 million times.

The content travels because the audience saves and shares it. Every post has a tail that lasts weeks — meaning brand integrations keep working long after a campaign closes. One post in the last 30 days alone reached 1.1 million people.

91.8%
non-follower reach
Every campaign hits fresh accounts — not the same loyal followers twice.
19.3x
reach-to-follower ratio
Roughly 3x the niche benchmark. The algorithm rewards saveable content.
11.4%
engagement rate
4–10x the Instagram platform average of 1–3%.
1.1M
single-post viral reach
One post in the last 30 days alone reached over a million accounts.
138K
monthly interactions
Saves, shares, comments — the deepest engagement signals.
96.4%
views from feed posts
Static content with a long tail — campaigns don't disappear in 24 hours.

words people save, screenshot, and send.

Words by MK is a community of 62,880 followers turning to gentle words for grounding, manifestation, and growth.

The page reaches over 1.21 million unique accounts every 30 days through high-save, high-share content that lives long after it's posted — every reflection a moment of pause, every affirmation a permission slip.

Built around one principle: write the words people want to keep.

voice.

Calm, grounded, affirming. Brand-safe and never preachy — the kind of voice readers trust because it sounds like a friend.

audience.

Women 22–45, deeply invested in wellness, manifestation, journalling, soft girl lifestyle, and self-development.

aesthetic.

Soft, premium, scroll-stopping. Pink and cream palette with bold serif typography — recognisable in three seconds.

one post.
1.1 million views.

The content travels because the audience saves and shares it. A single post in the last 30 days alone reached over a million accounts — not by going viral on a video, but on a quiet, considered piece of writing readers wanted to keep.

This is what brand integrations get to ride alongside.

dear april, arrive with abundance, alignment and answered prayers.
1.1M
views
62K+
saves
28K+
shares

62,880 followers
who show up.

total followers62,880
primary age22–45
monthly reach1,212,809
peak dayMonday
monthly views1,765,144
peak times3pm · 6pm GMT
monthly interactions138,440
top marketsUK · US · CA · AU
non-follower reach91.8%
interestswellness · manifestation

ready to partner?

Brand partnerships built around words your audience actually saves. Three packages, transparent pricing, and a creative process that respects both brands.

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30 days of affirmations
to reset your energy.

Join thousands of readers receiving Sunday reset letters — gentle words, prompts, and affirmations to start the week grounded.